DNK International International beauty brand ALLSO has officially entered the Kenyan market with the launch of its flagship store at 20th Century Plaza along Mama Ngina Street, marking a major step in the company’s global expansion.
The new outlet, located in Nairobi’s Central Business District, introduces Kenyan consumers to the brand’s full range of beauty products including foundations, lip products, skincare items, fragrances and professional beauty tools. The retail space has been designed as an interactive beauty environment where customers can test products, receive personalised consultations and explore different colour options tailored to diverse skin tones.
Speaking during the launch on Saturday, ALLSO founder Linda said Kenya’s vibrant beauty culture made it an ideal destination for the brand’s African expansion.
“Kenya represents one of the most dynamic beauty markets in Africa. Nairobi’s creativity and diversity make it the perfect place for ALLSO’s next chapter. We are excited to introduce our products here and create a space where beauty lovers can explore colour and find products suited to their unique skin tones,” she said.
The launch event attracted beauty creators, media personalities, makeup artists and influencers who participated in interactive sessions showcasing the brand’s products. Among the highlights was the company’s “60-Second Shade Match Challenge,” an activity designed to demonstrate the brand’s ability to match products with different African skin tones.
Guests were also invited to explore the store’s product displays, test cosmetics at sampling stations and receive guidance from trained beauty specialists.
Founded on the philosophy that beauty is about balance rather than extremes, ALLSO develops products designed to enhance natural skin while addressing different textures and undertones.
Company officials said the Nairobi store marks the beginning of a long-term presence in Kenya, with plans to grow its footprint while building a community of creators, makeup artists and beauty enthusiasts across the country and the wider East African region.
